William Arruda

A recent paper published by the Performance Improvement Council cited studies by Gallup that “confirm that engaged employees are more productive, create better customer experiences, and are more likely to remain with their employers. As a result, employers win because they get a more stable and motivated workforce and can, consequently, spend more time strengthening their brand.”

http://www.forbes.com/sites/williamarruda/2015/06/17/three-steps-to-engaging-your-people-in-your-company-brand/